Are you ready to take your brand To The Next Level?

If you’re answer is yes, then let’s work together. I excel at equipping entrepreneurs with the tools, confidence, and resources they need to build a profitable and sustainable business—leveraging the power of strategy and smart systems.

“The Only Failure Is Not To Try...”

— Virgil Abloh

Launch

Avoid launching to crickets! When you’re ready to launch, I'll help you craft a strategic go-to-market plan that builds anticipation, attracts your ideal customers, and sets your brand up for long-term success.

Start

90% of people who want to start a business never actually do. As a brand strategist, I help you overcome the barriers through mentorship to learn the industry process, creative strategies, and small, consistent steps need to move forward.

Scale

Once your business gains momentum, I help you unlock your brand’s full potential with a tailored growth strategy designed to increase visibility, boost sales, and turn your business into a lasting, profitable venture.

How it works

Your Unique Brand. Your Unique Strategy.

There’s no one-size-fits-all approach to building a successful fashion brand—every business has unique goals, challenges, and opportunities. That’s why my services are designed to provide tailored strategies, actionable insights, and customized resources that align with your brand’s specific needs. Whether you're launching, scaling, or refining your brand, explore the services below to find the right fit for your journey.

  • A 60-minute tailored session to tackle any area of your business with expert guidance—perfect for quick insights and strategic advice60-minute personalized session, we tackle any area of your business with expert guidance—perfect for quick insights and strategic advice that covers a variety of concerns, issues, or curiosities.

  • A 2-hour solution-focused deep dive where we hyper-focus on 1-2 key areas of your business, delivering creative solutions and documented actionable ideas to move you forward.

  • This is a hands-on, collaborative experience where I provide expert guidance, feedback, and support while you take the lead in implementation. Beyond strategy, we’ll refine your mindset and decision-making skills so you can confidently manage and operate your business. Think of me as your mentor, advisory partner, and go-to resource for insights, connections, and growth as you scale your brand.

  • I love educating an audience with highly actionable stories and witty analogies. Please feel free to reach out to me for speaking opportunities that allow me to inspire or inform utilizing valuable industry insights.

  • Coming Soon! My team and I are creating an exclusive collection of self-paced courses designed to help you master areas in fashion business, product development, and e-commerce. These expertly curated programs will give you the knowledge and tools to confidently navigate every stage of your brand’s growth.

Speaking Engagements & Press Features

MASTERCLASS

Key Marketing & Branding Strategies

FASHION INSTITUTE OF FLORIDA

SPEAKING EVENT

Staying Competitive In fashion

MANA FASHION SERVICES

FEATURED ARTICLE

How Fast Fashion is Shaking Up the Luxury Industry

THE DRUM

What People Are Saying

“Juanita is the real deal. I’m starting a new activewear line and got all the guidance I needed from a very experienced fashion designer. I got a wealth of knowledge that will save me both time and money. I highly recommend Juanita and will work with her again!”

— Max P.

“Just do it! My marketing consultation call with Juanita was SUPER informative. Her experience makes her extremely knowledgeable about what it takes to build a successful fashion brand. I can definitely see a future working with Juanita for further support in marketing strategy for my business!”

— Katherine M.

“Very knowledgeable and understanding. Was able to grasp an understanding of my situation and use many resources and examples to direct me through my uncertainty with my situation. Very personable and experienced as well!”

— Max M.

Client Showcase

Southern Athletica

Developed an innovative strategic approach that maximized VAI Swim’s revenue without the need for a new collection, leveraging existing inventory, targeted marketing, and optimized sales channels to achieve their highest earnings to date. This strategy allowed the brand to generate revenue without the cost of new product development or campaign.

Vai Swim

Guided Alana Eve through the critical early stages of launching their brand, from market positioning to product development to sourcing, manufacturing, and implementing strategic marketing tactics that generated six figure revenue, ensuring a strong foundation for profitability and long-term success.

Alana Eve

Guided SA in understanding the critical upgrades needed for their website and social media presence to drive higher online sales. By refining their digital identity and optimizing their e-commerce strategy, they positioned themselves for increased revenue and stronger customer engagement.

Joarel

Worked with Joarel to redefine and elevate their brand identity, aligning their messaging, visuals, and positioning to attract their ideal audience. Through a refined brand strategy, we ensured Joarel’s presence exudes luxury, authenticity, and market authority.

COMING SOON