Hi! I’m Juanita

I’m a mentor, avid traveler, digital marketer, Creative, brand developer, Ocean-Lover, speaker, Ideator, and a very curious human!

Growing up in the Caribbean with entrepreneurial parents, I’ve always understood what it takes to build and grow a business in pursuit of a dream. I’m a strategic mastermind, detail-obsessed enthusiast, mental health advocate, fiercely determined achiever, and an individualist who loves a good laugh and seeing others win.

See? I’m not just one thing—and neither are you. With my friendly, personalized approach, I help you connect the many facets of your life to turn that long-held business dream into a thriving reality.

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My Work Has Been Featured in

IN FASHION SHOWS

IN MAGAZINES

ON TELEVISION

A Few Fun Facts About Me…

Designed for Icons: I’ve designed collections for celebrities such as Daymond John, Kimora Lee Simmons, Selena Gomez, and Nicki Minaj - and even designed a sold-out women’s jacket for Peloton.
Brand Builder Extraordinaire: From fresh startups to established labels, I’ve helped fashion entrepreneurs turn big ideas into successful, scalable businesses—launching and licensing are my wheelhouse.
Marketing Maven: I blend creativity with strategy to craft marketing strategies that deliver real results—because pretty without profit just isn’t my style.
Business Brain: I’m a creative who thinks like a business owner because I am one. I apply first-hand experience to help brands grow through smart product development, strategic branding, and innovative marketing.
Swimwear Whisperer: Maybe it’s the Caribbean in me, but I know this category inside out. With an extensive background in swimwear, I know what sells, in what colors, and what months. I’ve helped brands make waves (and serious revenue).
Fueled by Fashion (and Adventure): When I’m not helping brands thrive, you’ll find me on a travel adventure, brainstorming the next big idea—always with a touch of style!

Designer • Marketer • Strategist

Peleton

I led the design and development of AQUA Swim, Bloomingdale’s in-house swimwear line, creating trend-driven collections that became bestsellers and solidified the brand’s presence in the competitive swim market. The collection generated mid six-figures in its first quarter.

Bloomingdale’s AQUA

Worked alongside the Creative Director at Red Carter, to strategize innovative ways to grow the brand, while designing standout collections that consistently performed, strengthening the brand’s position in the competitive contemporary market. I helped facilitate the expansion of the brand’s DTC online business that grossed high six figures in its first year.

Red Carter

In collaboration with one of the brand’s contractors, I designed a sleek women’s cire puffer jacket that quickly became a customer favorite—selling out and proving that functional activewear can be both stylish and in demand. During the process, I sourced overseas manufacturers who could take on the project during the challenging pandemic period.

Ochie Swim

I played a key role in helping Ochie Swim secure a Victoria’s Secret collaboration as an exclusive online brand, as well as helped to expand their resort wear offering increasing revenue. facilitated a partnership with Vogue Mexico, leading to Ochie’s participation in Espacio Vogue’s pop-up shop and an exclusive cocktail launch event at Baccarat, further strengthening the brand’s luxury appeal.