WELCOME TO THE STRATEGY LOUNGE
GROW AND SCALE YOUR FASHION BRAND WITH STRATEGIC MARKETING
I help fashion founders and designers implement effective marketing and brand strategies to help them increase revenue and build successful brands.
You have too BIG of an opportunity to have too SMALL of a plan
Would You Like to…
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Connect With Customers
Problem: You want to wake up to sales notifications every day and own a profitable brand that people love.
Solution: I’ll help you understand how to build a brand that stands out and connects with your target audience.
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Achieve Success
Problem: You’ve seen how other brands are taking off and are eager to learn how to achieve similar success.
Solution: With proven strategies and insider industry knowledge, I’ll guide you in transforming your brand into the next big success story.
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GROW Your Brand
Problem: You’ve tried different tactics on your own or with other teams but still are not where you want to be.
Solution: I specialize in turning scattered efforts into a cohesive, data-driven strategy that delivers real, measurable results.
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Increase Sales
Problem: You’ve achieved some success and are ready to scale your brand and business to newer heights.
Solution: I’ll provide you with the tools and strategies to scale your brand confidently—while maximizing growth and profitability.
You’ve poured your heart and soul into building your FASHION business...
But despite all the effort, the sales aren’t consistent. The wins feel fleeting, and the stress seems constant.
It doesn’t have to be this way.
You don’t need to keep guessing.
What you need is a clear strategy, smart systems, and the right support to turn your brand into a consistent sales machine.
Hi, I’m Juanita…
I'm a Lean Six Sigma and LVMH luxury certified brand strategist and fashion marketing coach with over 20 years of experience building big box retail and celebrity fashion brands.
Now I work with ambitious fashion founders who are ready to position, market, and grow their brands with effective strategies.
My coaching and consulting programs bring 360º expertise across fashion branding, marketing, design, and consumer psychology, with the kind of structure, hands-on support, and proven frameworks that actually work.
I know what it's like to build a brand while juggling family, a full-time job, and a dream that won't quit, and I'm here to help you build a fashion brand that works as hard for you as you do.
HOW I CAN HELP
BRAND & ADs AUDIT
MAKE SURE YOUR ADS ARE SET UP TO CONVERT
A one-off personalized service, where we make sure your Ads are on track to work effectively. If you're running Facebook, Instagram, Pinterest, TikTok, and Google ads and feeling unsure about their performance, get with an expert’s eye on your account to set you up for advertising success.
GROWTH IGNITER COACHING PROGRAM
MaRKETING COACHING
Ready to move beyond guessing and receive personalised, 1:1 support to increase your sales?
My coaching packages are designed to give you the tailored guidance and expert advice you need to take your marketing efforts to the next level to increase sales. Find out more about my Growth Igniter coaching program.
CONSULTATIONS
1:1 Personalized calls
A high-level consultation designed to help you feel unstuck and answer any questions or concerns you may have. I’ll provide insight, resources, and useful information to help you make better decisions, improve your strategy, uncover opportunities, or move your brand forward with confidence.
COMING SOON
OTHER Ways to work with me
My team & I are currently working on elevating and improving the ways you can access useful resources. Make sure to follow along on social or join the email list to know when these essential resources become available.
MEMBERSHIPS
Fashion Founder Circle
Online Community
Perks & Giveaways
Direct Chats
DIGITAL PRODUCTS
Marketing Guides
E-books
Checklists
Templates
Education
Grants & Funding
Mini Courses
YouTube
Webinars
FREEBIE
Must-Have Branding Checklist
Your branding affects the effectiveness of your marketing, so ensure that you have created a strong brand identity with this essential Branding Checklist.
Satisfied Clients
Amanda Sheppard, SMBR
"Juanita has been of great support during the building phases of two brands. Her expertise and knowledge in the industry is like no other. She has definitely helped bring a long-term goal of mine to life. Communication is great, she delivers on time and has a high level of detail with her work. You can’t go wrong working with Juanita!"
Molly Russo, Vai Swim
"Juanita was fabulous! She is extremely knowledgeable about the industry. You can also tell that she is passionate about what she does. I have a limited background in the fashion industry and she provided very detailed guidance on launching my brand. Utilizing her advice, I felt confident to move forward with my idea. Hire her! You won't regret it."
Winston McFarlane, Parke Avenue
‘Juanita is the best at what she does. So grateful to have found her for this project. It was our first project of this kind, and she guided us through each step of this process. She executed our vision perfectly, introduced us to industry professionals, communicated well, and resolved any issues immediately. We will be hiring Juanita again soon, and highly recommend her services!"
Mason Wallis, Ripped Threads
"Juanita was incredibly knowledgeable and was able to give me several important insights into the fashion industry. She was able to provide me with several key pieces of advice and help me consider aspects of my project that I never would have thought of otherwise. 10/10"
Together, let’s build a