Are You Ready to Build A Successful Brand?

Hi! I’m Juanita—your go-to fashion brand strategist who’s passionate about turning clients’ ideas into thriving businesses. I don’t just talk fashion—I’ve lived it, having turned concepts into million-dollar brands.

With 360° expertise in brand development, I help entrepreneurs like you turn ideas into profitable businesses. Whether it’s design, product development, branding, or marketing, I know what it takes to make your brand more than just another name in the industry.

If you’re ready to stop guessing and start growing…

Would You Like to?

  • Connect With Customers

    Problem: You want to wake up to sales notifications every day and own a profitable brand that people love.

    Solution: I’ll help you understand how to build a brand that stands out and connects with your target audience.

  • Achieve Success

    Problem: You’ve seen how other brands are taking off and are eager to learn how to achieve similar success.

    Solution: With proven strategies and insider industry knowledge, I’ll guide you in transforming your brand into the next big success story.

  • Build Your Brand

    Problem: You’ve tried different tactics on your own or with other teams but still are not where you want to be.

    Solution: I specialize in turning scattered efforts into a cohesive, data-driven strategy that delivers real, measurable results.

  • Increase Sales

    Problem: You’ve achieved some success and are ready to scale your brand and business to newer heights.

    Solution: I’ll provide you with the tools and strategies to scale your brand confidently—while maximizing growth and profitability.

Think of me as your business mentor, Brand Strategist, Advisory board Member, fashion Industry guru, or entrepreneurial therapist…

How I Can help

I’m a Designer

Who’s Designed For Celebrites

With my design expertise, I bring a deep understanding of product development—transforming your creative vision into high-quality, market-ready collections that sell.

I’m a Marketer

Who’s Managed An Agency

I help fashion brands establish a competitive edge by utilizing data-driven marketing and branding techniques that capture attention and generate sales.

I’m a Strategist

Certified Lean Six Sigma

I combine creativity with business acumen to provide innovative strategies and customer-focused growth initiatives that position your fashion business for long-term success.

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Here’s what you should know…

Whether you're brainstorming, launching, rebranding, or scaling, I’m here to guide you every step of the way.

  • Anyone can start a business, but it takes work and expertise to create a successful brand. There are those who wing it and then there are those who skillfully learn the art of brand development. You can play checkers, or learn to master chess. 

  • Description You don’t need to spend thousands of dollars acquiring an official degree. A fashion university will teach you skills for becoming an employee rather than building a brand. What you need is a business mindset. If you really want to get schooled, you’re better off taking a business or branding course.

  • There’s too much potential at stake to be winging it. Stop googling your way through building your brand and stop listening to people who don’t have one under their belt. Fashion is a business and should be treated as such.

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  • You’re not the first to try to start a fashion brand, and you won’t be the last. The difference between those who succeed and those who don’t, is knowing where your expertise end and when to utilize the skillsets of others to get ahead.

Must-Have Branding Checklist

FREEBIE

Satisfied Clients

Amanda Sheppard, SMBR

"Juanita has been of great support during the building phases of two brands. Her expertise and knowledge in the industry is like no other. She has definitely helped bring a long-term goal of mine to life. Communication is great, she delivers on time and has a high level of detail with her work. You can’t go wrong working with Juanita!"

Molly Russo, Vai Swim

"Juanita was fabulous! She is extremely knowledgeable about the industry. You can also tell that she is passionate about what she does. I have a limited background in the fashion industry and she provided very detailed guidance on launching my brand. Utilizing her advice, I felt confident to move forward with my idea. Hire her! You won't regret it."

Winston McFarlane, Parke Avenue

‘Juanita is the best at what she does. So grateful to have found her for this project. It was our first project of this kind, and she guided us through each step of this process. She executed our vision perfectly, introduced us to industry professionals, communicated well, and resolved any issues immediately. We will be hiring Juanita again soon, and highly recommend her services!"

Mason Wallis, Ripped Threads

"Juanita was incredibly knowledgeable and was able to give me several important insights into the fashion industry. She was able to provide me with several key pieces of advice and help me consider aspects of my project that I never would have thought of otherwise. 10/10"